Strong site promotion is what builds strong customer sales on the Internet. Marketing and promoting your site in search engines and directories can bring more targeted traffic more cheaply than banner exchanges, email blasts or newsletter ads. But great web site design is only one small part of an effective marketing strategy.
You can submit your website free and automatically to hundreds of search engines, directories and indexes ... and find yourself on page 50 or 100 where no one will ever find you! Many attractive sites gets lost in the millions of other sites on the Web because they are not designed with the search engine criteria in mind.
For example, using frames or javascript in your site design can often hinder your high placement in search engines. Text which may read well in a brochure can result in rankings so low that prospective clients never find your site. Other factors affecting your ranking include the page title, your choice of keywords, the position of keywords on the page, how often the keywords are mentioned, links from other sites to your page, .......... the list goes on!
There's a lot more to web site promotion and high placement in a search engines than most people think. That's why we offer experienced advice on techniques that have been shown to work time and time again.
When searching the web there are seven search engines which dominate.
The vast majority information found on the Net is found via one of these magnificent seven or via Yahoo.
Even after you've submitted your web site, don't expect to see your site in the listings for a few more weeks. Some engines index the pages immediately, but they don't enter into the ranking system until later on. Others will enter them into the ranking system as soon as they are indexed. If you don't get the result you wanted, don't be tempted to resubmit your pages again anytime soon. If you submit your pages too frequently, you could be penalised, even banned from that search engine or directory!
Yahoo deserves its own optimization stratergy, because it is the most important directory.
So what's the difference between a Search Engine and Directory? The difference is that a search engine will examine and read all the "important" words on all of the pages that make up your web site.
A directory, such as Yahoo, only allows you a limited number of words to describe your whole web site. Yahoo currently allows a 25 word description and a six word title. Having such a limited number of words means that you must make every word count when submitting your site to Yahoo. The other thing to know is that it is almost impossible to change that 25 word description once is has been submitted to Yahoo.
We know which techniques are currently the most effective to obtain high ranking in each of the major search engines.
We spend hours every week researching the latest information and tracking results. We keep up with the latest updates about the different search engines and what changes each have been made to their search software and ranking system. We also know which techniques should be avoided and we can tell you why your web site is not being found!
Your web site can be optimized to score well in the seven major search engines, and you can increase the traffic to your web site without having to spend large sums on banner advertising. If you need to increase the traffic to your web site, contact us for expert advice and consultancy and join the growing list of past customers who we have helped make a success of their web sites.
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